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Close the gap between where you are

 

and where you want to be.?/sup>

workshops, talks, consultations

to help you and your organization be healthier, more productive, and get ahead.

 

To Contact Getting Ahead Programs

 

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Close the communication gap between two cultures.

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Web sites are so essential in today's world that is it vital for business and tech teams to work well together.  The site must be attractive, effective, and meet the diverse needs of  the organization's mission, owners, and finances; employees; and site visitors.  Officers and divisions may argue over hierarchy and real estate, which differ when transposed from reality to the Internet.  Diplomacy and effective communication are needed.

Yet your organization's business team and tech team may have culture shock when they try to communicate with each other.  "Suits" and "geeks"usually live in two different cultures, with totally different life styles, clothing, language, hours, and sense of time.  Moreover, they may not understand each other.  The business team is likely to be focused on cost and ROI, while the tech team is focused on creative problem solving. 

Getting Ahead Programs consults about the people aspects of web sites.  We facilitate communication, do conflict resolution, and take stress out of organizational web sites. We help:

  • business and web site tech teams communicate with each other
  • business decision makers understand web sites
  • technicians understand business
  • translate business structure into web site structure
  • with understanding how people interact with and process information on web sites
  • competitive departments cooperate instead of fighting for real estate on the web site
  • in understanding what attracts visitors to the site, turns them into customers, and keeps them as customers
  • prevent and resolve relationship and communication problems

Just as organizations use psychologists to help function optimally, Dr. Carol Goldberg is available to consult about the interpersonal aspects of corporate web sites, with confidentiality.  She applies her psychology expertise, business experience, teaching skills, stress management techniques, and knowledge of web site technology.  Moreover, she works in both worlds and knows their lingo and cultures.  

Although a web designer, she herself does not design large corporate web sites.  Thus, technical teams designing corporate web sites feel comfortable bringing her into the process to facilitate the interpersonal part of their work. 

 

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